Tel：(+886) 2 2725 5200
Market Development Department
Our department undertakes comprehensive research and analysis to report on domestic and international economic and trade scenarios. We are responsible for compiling, proofreading, and disseminating market information gathered by overseas representative offices. Additionally, we develop and implement trade promotion plans across various regions, actively encouraging foreign merchants to engage in procurement activities in Taiwan. A key aspect of our role is to foster and coordinate relationships between the government and industrial & commercial organizations in different areas. We assist entrepreneurs in establishing branch offices abroad and manage the creation and promotion of publications produced by our Council. Our responsibilities also include aiding entrepreneurs in expanding into overseas markets, handling related tasks, and managing the logistical aspects of comprehensive commercial exhibitions and self-operated image exhibitions internationally.
Exhibition Department
Our department is tasked with the strategic planning, solicitation, and execution of various types of exhibitions. We focus on creating new exhibitions that align with the evolving needs of different industries. A key goal is to enhance the quality and scale of Taiwan's exhibition industry, setting new standards of excellence. We conduct detailed surveys and research related to the exhibition sector to continuously improve our practices. Collaboration with international exhibition organizations is a crucial part of our operations, ensuring global standards and insights. Additionally, we are responsible for the research, development, and management of the Taiwan Trade Shows website, along with other internet-related activities. Our team also handles various other tasks essential to the successful organization and execution of exhibitions. This comprehensive approach ensures our exhibitions are at the forefront of industry trends and standards.
General Administration Department
Our duties encompass a range of services including offering legal consultations and overseeing the implementation and management of the Council's regulations and operational guidelines. We are responsible for managing secretarial tasks and providing comprehensive conference services. Additionally, our role involves handling personnel affairs, ensuring effective human resource management. Clerical responsibilities are also a key part of our work, which include managing cash transactions and meticulously keeping records of all financial activities, such as payments, receipts, and disbursements. We also supervise general affairs, maintain active liaison with the parliament, and develop and nurture relationships with various media outlets. These multifaceted tasks are fundamental to maintaining the Council's seamless internal workflow and ensuring robust external communication channels.
TWTC Exhibition and Convention Operation Department
Our core responsibilities include the comprehensive management and operation of the Taipei World Trade Center's two primary facilities: the TWTC Exhibition Building and the Taipei International Convention Center. Our duties encompass not only the oversight of space rentals but also the overall management of these exhibition areas. We place a high priority on maintaining these facilities to the highest standards, ensuring they are safe, clean, and fully operational. An integral part of our role is to execute impactful promotional campaigns to elevate the profile and prestige of these buildings. Additionally, we are tasked with formulating and executing business strategies for the import and export trade markets located within the TWTC Exhibition Building. Our team is also dedicated to various other functions essential for the efficient and exemplary management of these key venues, affirming their position as top-tier event locations.
Nangang International Exhibition Center Hall 1
Our department is responsible for overseeing and implementing a range of operational and management projects specific to the Taipei World Trade Center Nangang Exhibition Hall 2. Key tasks include offering loan services and efficiently managing both the exhibition space and conference rooms. We prioritize the upkeep and management of the facility to ensure it remains in top condition. Our responsibilities also cover the management of safety protocols, cleaning operations, and the upkeep of ancillary services and facilities, such as retail stores, dining areas, and parking facilities within the hall. An important part of our role is to devise and execute promotional and publicity campaigns to enhance the profile of Nangang Exhibition Hall 1. Additionally, we handle various other duties critical to maintaining the high standards and smooth functioning of this notable exhibition venue.
Nangang International Exhibition Center Hall 2
Our department is responsible for overseeing and implementing a range of operational and management projects specific to the Taipei World Trade Center Nangang Exhibition Hall 1. Key tasks include offering loan services and efficiently managing both the exhibition space and conference rooms. We prioritize the upkeep and management of the facility to ensure it remains in top condition. Our responsibilities also cover the management of safety protocols, cleaning operations, and the upkeep of ancillary services and facilities, such as retail stores, dining areas, and parking facilities within the hall. An important part of our role is to devise and execute promotional and publicity campaigns to enhance the profile of Nangang Exhibition Hall 2. Additionally, we handle various other duties critical to maintaining the high standards and smooth functioning of this notable exhibition venue.
Taichung International Convention and Exhibition Center
Our department is responsible for overseeing and implementing a range of operational and management projects specific to the Taichung International Convention and Exhibition Center. Key tasks include offering loan services and efficiently managing both the exhibition space and conference rooms. We prioritize the upkeep and management of the facility to ensure it remains in top condition. Our responsibilities also cover the management of safety protocols, cleaning operations, and the upkeep of ancillary services and facilities, such as retail stores, dining areas, and parking facilities within the hall. An important part of our role is to devise and execute promotional and publicity campaigns to enhance the profile of Taichung International Convention and Exhibition Center. Additionally, we handle various other duties critical to maintaining the high standards and smooth functioning of this notable convention and exhibition venue.
Planning & Finance Department
Our department is dedicated to defining strategic objectives, crafting and overseeing operating plans and budgets, and evaluating performance metrics. We manage both domestic and international operations, ensuring effective coordination with a range of industrial and business partners across the globe. An essential part of our role involves regularly assessing and proposing updates to our regulations and procedures, as well as managing the annual budget and financial affairs with precision. We are also responsible for the careful allocation and distribution of funds, aligning our financial strategies with the department's overarching goals and commitments. This comprehensive approach ensures our department's operations are efficient, effective, and aligned with our mission.
Industry Marketing Department
Our responsibilities encompass a wide range of activities focused on industrial information management, including gathering, analyzing, and researching vital data. A key aspect of our role is formulating and implementing strategies for expanding into overseas markets and enhancing trade promotion, coupled with thorough evaluations of these initiatives. We are also in charge of overseeing the processes associated with both international professional and our own image exhibitions, while actively promoting Taiwan as a prime procurement hub for international merchants. Our duties further extend to the planning and execution of tailor-made merchandising projects, effective collaboration with a variety of business and trade organizations both locally and globally, and dedicated support to Taiwan in its strategic efforts to broaden its industrial reach in the international arena.
Strategic Marketing Department
Our department is dedicated to the strategic planning and execution of promotional activities for agricultural products and the organization of exhibitions tailored to the needs of international clients. We offer comprehensive marketing advice and assistance to traders, emphasizing the importance of improving product image and developing projects that elevate brands to an international status. Furthermore, our responsibilities include supporting and aligning with government policies by actively participating in the coordination and implementation of various economic and trade projects. This integrated approach guarantees the successful promotion of our products and brands, all while contributing to the broader economic and trade goals set by the government.
Service Industry Promotion Center
Our mandate includes the development and execution of innovative trade promotion strategies for the service industry, along with a thorough assessment of their effectiveness. We are responsible for organizing and administering various promotional endeavors internationally. Our role extends to implementing expansion projects aligned with governmental directives and fostering partnerships with service industry enterprises and associations worldwide. Furthermore, we are committed to aiding the service industry in expanding its operational reach and formulating dynamic plans to attract foreign investment. Through these multifaceted efforts, we aim to significantly enhance the growth and global footprint of the service industry.
International Trade Institute
Our department is committed to the development and execution of extensive training programs that specialize in various aspects of international trade. We focus on creating and delivering training in international business marketing and trade practices, equipping personnel with the necessary skills and knowledge to excel in the global market. A significant part of our role is dedicated to organizing and providing foreign language education, a critical component for success in international trade. Additionally, we conduct specialized in-house training sessions for our Council's employees, designed to augment their competencies and align their expertise with the evolving demands of the international trade environment. These initiatives are geared towards fostering a skilled workforce that can effectively contribute to and advance our organization's goals in the international trade arena.
Digital Commerce Department
Our department is tasked with designing and implementing initiatives to promote cross-border electronic commerce, an increasingly important facet of international trade. We focus on building and sustaining collaborations with key electronic commerce organizations and enterprises, both within our country and globally. A significant component of our work involves the comprehensive research, development, management, and operation of the "Taiwantrade" platform. Furthermore, our responsibilities include actively recruiting members for "Taiwantrade" from a wide range of regions, delivering exceptional customer service, and leveraging online network marketing techniques to optimize our outreach. These concerted efforts play a crucial role in amplifying the impact and efficiency of our cross-border e-commerce ventures.
Institute for Business Intelligence
Our key responsibilities are to bridge information gaps and strengthen the decision-making foundations of Taiwanese enterprises. By transforming complex global trade and investment intelligence—including policies, regulations, supply chains, and market dynamics—into clear and actionable business insights, the Institute supports small and medium-sized enterprises in understanding markets and identifying concrete opportunities.
With a company-centric perspective, we leverage AI and data analytics to distill vast and fragmented information into precise, visualized insights, delivered rapidly through digital channels. This enables enterprises to access timely, critical intelligence and make informed strategic decisions with greater confidence.
Innovation Hub
Our department is dedicated to the creation and development of digital ecosystems for a variety of industries, recognizing the importance of digital integration in the current market. Our tasks include formulating and implementing targeted marketing strategies for these industrial digital platforms. A significant part of our role revolves around the efficient operation of these platforms and the active exploration and cultivation of new business avenues within them. We are also committed to employing cutting-edge digital marketing techniques to effectively connect with and captivate our intended audiences. Furthermore, we emphasize the design and production of high-quality digital content, a critical element for effective digital communication and promotion. Our collective efforts are aimed at significantly boosting the digital presence and influence of industrial platforms in the modern digital era.
Digital Technology Center
Our department is dedicated to delivering superior services to small and medium-sized enterprises, encompassing the comprehensive planning, designing, managing, and servicing of our Council’s information systems and structures. We are committed to staying abreast of and adapting to technological trends, focusing on advancing intelligent and digital transformations. An essential part of our work is the collection and analysis of daily operational and open data, providing critical insights to businesses, government entities, and public associations to support informed decision-making. We prioritize the strategic use of data to develop a solid database, thereby enhancing data-driven approaches to facilitate trade promotion and aid entrepreneurs in exploring international markets and fostering global collaborations. Furthermore, we are focused on strengthening the information security measures for our external service systems and platforms, while continuously developing innovative digital business models.