The Taiwan franchise industry has been developing for more than 60 years, and has become the main business type in Taiwan nowadays. Franchising can be a business model for many different industries, including restaurants, convenience stores, beauty salons, laundry, and life service industry, etc. As Taiwan service industries expand internationally, the franchise industry has become one of the most promising industries in the future. According to the U.S. Chamber of Commerce, Taiwan has one of the highest franchise densities in the world. Taiwan not only brings together franchise brands from all over the world, but also cultivates many innovative brands by young people.
In 2020, there were 2,888 franchise headquarters and 113,158 franchised stores in Taiwan. Among them, 150 brands have expanded to overseas markets. This shows that the franchise industry has become a business model for enterprises to effectively expand their business scales and ensure service competitiveness through innovation.
The Taiwan franchise market is highly competitive. For better opportunities, most large-scale brands are developing internationally. To help Taiwanese franchise headquarters expand overseas markets, TAITRA will continue to organize overseas franchise exhibition delegations, trade missions, and business matchmaking meetings. TAITRA spares no effort in bringing “Taiwan franchise brands” to the world stage, and thus achieves the goal of globalization of Taiwan's franchise brands.