To promote Taiwan's international trade in cultural and creative services and to assist Taiwanese enterprises to explore overseas business opportunities in targeted markets, TAITRA focuses on high-potential industries, including digital games, animation, good design products and art & craft boutiques. In this regard, TAITRA organized a variety of overseas and domestic promotional activities.
The activities aimed to connect Taiwanese enterprises with the most popular trends in industries, to invite international buyers to participate in the interactive platform in Taiwan, and to share market survey results. Key events include:
- Organized delegations to attend international trade shows and held one-on-one business match meetings for Taiwanese enterprises.
- Formed the Cultural and Creative Industries platform for interaction, matching business needs, and empowering businesses.
- Organized Taiwan In Design Pavilions and promoted Taiwan licensing business around the world.