Page 29 - TAITRA Annual Report 2023

The Taiwanese Pavilion at FHA Food & Beverage Singapore Expo attracted enthusiastic crowds of visitors. Overseas Taiwan Pavilion Organized 291 Taiwanese companies to participate in international food exhibitions in Japan, South Korea, Singapore, Vietnam, Malaysia, Australia, and Canada. The procurement meetings resulted in $153.26 million US dollars in business opportunities. Notably, at the Tokyo International Food Exhibition, a Taiwan Pavilion with 136 companies ranked as the second-largest national pavilion, generating $78.2 million US dollars in opportunities. Globalizing Processed Food Industry Assisted processed food manufacturers in strengthening overseas distribution channels through digital and physical integration. Overseas Marketing Guidance: Assisted 269 Taiwanese companies in conducting marketing activities through physical channels abroad, resulting in procurement opportunities worth $15 million US dollars. Digital Marketing Guidance: Offered 537 Taiwanese businesses NT$100,000 worth of support each, including cross-border e-commerce platform expansion, digital content creation, and international marketing guidance to expand overseas markets. 29