Page 28 - TAITRA Annual Report 2023

28 Food Industry Taiwan Food Global 4 large-scale and 50 customized procurement meetings were held in Taiwan, inviting 160 buyers and generating business opportunities worth $74.96 million US dollars. Additionally, five major services were provided to assist the food industry in expanding into the global market: 1. Overseas Marketing Assistance: Provided subsidies to 80 companies, encouraging collaboration with overseas importers or distributors, or conducting marketing activities in self-operated stores across 12 countries. 2. Tri-nation Shopping: Assisted 134 Taiwanese enterprises in showcasing 682 food items in food flash promotion events in department stores and supermarkets in Malaysia, South Korea, and the Philippines. 3. Taiwan Food Festival: After a flash store at Tsutaya Bookstore in Osaka, Japan, a formal counter was set up at Kintetsu Department Store. Through SNS promotion, each post garnered nearly 300 likes. 4. TaiwanFoodThemeFestival:Heldin7countries,assisting176companies in promotion and generating business opportunities worth $1.91 million US dollars. 5. Online and Offline Mega Sale: Set up a Taiwanese Food Zone on the Vietnamese e-commerce platform Tiki and Singapore's largest online supermarket Redmart, assisting 160 companies conducted promotional activities.