Page 44 - TAITRA Annual Report 2020

Digital Marketing and eCommerce Support Package Assists Businesses in Digital Transformation Sponsored by the Ministry of Economic Affairs, support packages were provided to facilitate digital technology implementation and digital transformation. The items of digital marketing and ecommerce support package included: 1.Digital Trade Guidance Packages Businesses in need were eligible for a package valued at NT$20,000, including digital content creation, digital exposure enhancement, and cross- border eCommerce implementation. Companies with revenues that declined more than 15% were eligible for a package valued at NT$60,000 covering innovative marketing, global digital marketing, sales development, and cross-border e-commerce. 2.Digital Trade Academy Cooperating with Amazon, Facebook, Google, LinkedIn, and Twitter, the Digital Trade Academy was established to cultivate talents for digital. The courses covered cross-border e-commerce, digital transformation, and digital marketing skills. practical workshops. Guidance Packages for Digital Trade Digital Trade Academy Digital Trade Academy The lecturer demonstrated the photography skills. 5,100 companies 30,000+ trainees 44