Page 33 - TAITRA Annual Report 2023

Emerging Malaysian architects utilized Taiwan Excellence products to create future buildings that suit the local climate and environment. Taiwan Excellence provided a platform for architectural talents in Malaysian universities to showcase their work. TAITRA Chairman James C. F. Huang threw the first pitch representing Taiwan Excellence at the World Baseball Classic Pool A between Chinese Taipei and Italy. Taiwan Excellence Pavilion ARCHIDEX, Malaysia: Eleven award-winning companies showcased 17 energy-efficient smart green building materials and smart living application products. Additionally, a Sustainable Innovation Challenge was held in collaboration with the Universiti Teknologi Malaysia and Universiti Tunku Abdul Rahman to foster cooperation between Taiwanese enterprises and youth architects in Malaysia. Manufacturing Expo, Thailand: Seven Taiwanese enterprises showcased the latest smart manufacturing solutions. Additionally, the Empowering Smart Manufacturing Product Launch was held, with 34 media representatives and 32 buyers in attendance. World Baseball Classic: Broadcasting live to 163 countries, Taiwan Excellence reached over 50 million people globally and received 316 media reports domestically and internationally. Taiwan Excellence sponsored the cheering squad for Chinese Taipei and produced promotional short videos. Through media and social media promotion, as well as the Taiwan Excellence booths at the event venue, it reached 110,000 attendees. Tour de Taiwan: Through broadcasts on Eurosport, Taiwan Excellence was promoted to a global audience, reaching over 30 million viewers and receiving more than 200 news reports. During the event, TAITRA President and CEO Simon Wang was interviewed by Eurosport and Era News and served as the honorary guest rider. Sports Marketing 33