Page 31 - TAITRA Annual Report 2020

Amid global lockdowns and cancellation of physical exhibitions, TAITRA launched a series of online exhibitions through the OMO (Online-Merge-Offline) platform. The platform enabled the presentation of even more of the latest technologies and cutting- edge solutions from Taiwan companies. New technologies made exhibitions smarter and more productive, overcoming traditional barriers and providing new modes of conducting exhibitions. With AR, VR, 3D, 360 degrees technologies, visitors can access more ways to see and experience exhibits, as well as chat with exhibitors. The exhibiting companies can also leverage various digital marketing data and tools to better understand their audience, reach them more effectively, strengthen customer engagement, and ultimately drive business. 31