Page 19 - TAITRA Annual Report 2020

Global Network Overcame Challenges Presented by the Pandemic More than 60 TAITRA to assist companies in marketing and promotion activities, as well as forming strategies to develop businesses in different countries. The overseas offices also recruited overseas companies to sign up for buyer memberships on the Taiwantrade.com website, where information and access to Taiwan suppliers and Taiwan trade shows were made available for buyers. TAITRA overseas offices formed a global network that overcame the limitations and challenges presented by the pandemic. In 2020, TAITRA overseas offices stepped up the promotion of Taiwan industries via digital channels such as online trade shows, online match- making conferences, and online product launches. The efforts enable companies to overcome physical boundaries and further expand their international business digitally. 19