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Taiwan Excellence

Taiwan Excellence

Taiwan Excellence

About Taiwan Excellence Awards

The Taiwan Excellence Awards were established by the Ministry of Economic Affairs in 1993. Every year, eligible candidates are subjected to a rigorous and stringent selection system that covers four major aspects of "R&D", "Design", "Quality" and "Marketing" to identify outstanding products that offer "Innovative Value" while satisfying the key criterion of being "made in Taiwan". Products that have been selected for the Taiwan Excellence Awards would serve as examples of the domestic industries and be promoted by the government in the international market in an effort to shape the creative image for Taiwanese businesses.

Four major aspects.

The selection of winning entries of the Taiwan Excellence Awards comprises two phases, the first phase involves the on-spot evaluation and selection of winning entries for the Taiwan Excellence Awards and compilation of the "Taiwan Excellence Gold and Silver Quality Award Shortlist" by the panelists. The second phase will involve the participation of international panelists to jointly determine the winning entries for the "Taiwan Excellence Gold Award" and " Taiwan Excellence Silver Award" - the most prestigious award for exceptional products that will represent Taiwan. The mark of Taiwan Excellence has become a common brand for Taiwanese products with innovative values, renowned in the international market for the excellence and quality that are associated with the mark.

The first phase
/001/Upload/454/relpic/10222/111/4e54fd51-0c60-480d-91cc-0490f11fccc1.jpgThe on-spot evaluation



Award Winning Products
/001/Upload/454/relpic/10222/111/bbebc885-de14-4563-ae56-ffc3be695d12.jpgTaiwan Excellence
The second phase
/001/Upload/454/relpic/10222/111/43f920d5-d4ed-4e74-9097-47ee3064f65c.jpgThe participation of international panelists
Award Winning Products
/001/Upload/454/relpic/10222/111/e9d29861-efde-427e-8b17-4c44a0d0dbd6.pngTaiwan Excellence Gold Award & Silver Award
Brand Mission

Taiwan Excellence believes
that only innovation can bring
about change for a better life.


Therefore, Taiwan Excellence is committed to using wisdom and creativity    
to make sure Taiwan's best products enter into the everyday life of everyone,        

Taiwan Excellence is Taiwan's proposition to the world on how to live an innovative life.
Let cutting-edge technology lead the way to a better future.

Taiwan Excellence is closely interlinked with
international markets. We are the steadfast
partners for outstanding enterprises,
sharing the beautiful fruits of win-win collaborations.

Taiwan Excellence features the most innovative and
high-quality products from Taiwan. They allow people
to chase their dreams and live an excellent life, every

Brand Commitment & Vision


Taiwan Excellence is the chosen partner for Taiwan's most
innovative industry leaders to provide the world with
the first choice products for a higher quality way of life

Because of Taiwan Excellence
the world has started to experience
what a sweet new life is like and
explore new ways of living.

Taiwan Excellence
Everyday Excellence

Brand Values

/001/Upload/454/relpic/10222/111/cc929ad9-3a4f-41ce-a3eb-717c58b1f154.png Innovation

Practical, user-friendly and optimized for our customers. A quality life for everyone everywhere.

/001/Upload/454/relpic/10222/111/757337d1-a3aa-41ad-86ee-b0464f463899.png Excellence

We are passionate about common goals built on a team spirit of enthusiasm and knowledge sharing.

/001/Upload/454/relpic/10222/111/0d9aecfe-0fa0-428a-bb47-89fe511126a8.png Value that Justifies the Brand

Accessible and practical products that truly enhance daily life.

/001/Upload/454/relpic/10222/111/8132b3a2-78e6-4d30-9b24-f3623d33f0f3.png Dependable

We do what we promise, are responsive to demands, and are fully committed to success.

/001/Upload/454/relpic/10222/111/a85af6ba-9e03-418a-a413-1babce6a646d.png Empathy

We create win-win relationships through attentive care and warmth.


The symbol of Taiwan Excellence consists of six interwoven arcs, has its origins in the traditional Chinese cultural affnity for "completeness" or "wholeness." It has been registered in over a hundred countries to date, and its significance is as follows:

  • The interwoven arcs represent the links connecting Taiwan with the world economy. The inner arcs represent the bonds of solidarity that unite Taiwan's manufacturers in the pursuit of excellence.
  • The red color represents the passion that distinguishes Taiwan's local industries.
  • The arcs are discrete yet form part of a larger pattern, suggesting the freewheeling, independent, yet orderly basis of Taiwan's economic structure.
  • The geometric simplicity of the signature makes it appropriate for a wide range of applications and enterprises involved in the Taiwan Excellence program.
  • The bold shape of the symbol reflects Taiwan's unequivocal dedication to quality.
  • The intricate interweaving of the symbol's elements alludes to the complex map of Taiwan's industrial fabric, and demonstrates a strong attempt to globalize and internationalize.