Page 47 - TAITRA Annual Report 2023

Taiwan Exhibition Industry Development MEET TAIWAN International Exchange MEET TAIWAN Open Arms A new brand image was created with Open Arms as the marketing theme. The annual trilogy of promotional videos uploaded to YouTube garnered a total of 170,000 views. MEET TAIWAN's mascot, PaQ, named after the Taiwanese phrase meaning “to open”, made its debut at both virtual and physical events, symbolizing Taiwan's warm welcome to international visitors. MEET TAIWAN Festival Global Launch Event Open Arms collaborated with Vocal Asia, a local acapella group to create the theme song. Introducing the Exhibition Month series, emphasizing exchange, internationalization, knowledge, and the future. Activities include inviting international MICE professionals, facilitating domestic and foreign business discussions, organizing the Asian MICE Forum, and coordinating Taiwanese companies for global promotion. Nearly 200 MICE industry professionals attended the launch event. Taiwan MICE Talk Held in a hybrid format, the TV-style interviews showcased exhibition highlights and promoted facilities and services. The event featured live connections with 100 buyers from New Southbound countries and global incentive buyers. Additionally, 130 business meetings with buyers from Arab countries, the U.K., and Finland were conducted. Sustainable MICE, Taking Strides Towards Net Zero Sharing Event It showcased Taiwan's MICE industry achievements in sustainability and carbon reduction, attracting 129 participants. The event featured international certification awards, presentations, and showcases of public welfare initiatives. Notably, the Taipei Nangang Exhibition Center was the first MICE venue in Taiwan to release a sustainability report, receiving recognition 47 from SGS.