Page 41 - TAITRA Annual Report 2023

Audiovisual Marketing Glance the Current Economic Trends NOW: The Mandarin YouTube channel broadcasted 13 episodes on global key industries and financial trends, including topics such as space politics and geopolitics. The channel had nearly 40,000 followers, with over 579,000 views and 23,160 hours of viewing time in 2023. TAITRA Global: the English YouTube channel showcased high-quality Taiwanese companies, products, and technologies in competitive industries. In 2023, it produced 12 episodes, with over 276,000 views and 9,985 hours of viewing time. Trade Navigator Podcast: Ranked first in the Apple Podcasts (Taiwan) non-profit category. The topics included international knowledge and industry insights. From its launch in 2021 to the end of 2023, a total of 97 episodes were produced, with a cumulative audience of 54,288 listeners. Taiwan International Tradeshows Mandarin Podcast 1. ManufacturesWinintroducedanewseriesofsixepisodestitledCareerinTechnical Skills, featuring interviews with representatives from the manufacturing industry who have a technical background. These episodes provided in-depth insights into the practical application of professional skills. 2. The new channel Bikes and Sports Fun created a flagship store dedicated to the bicycle and sports industry. The seven-episode series covered topics such as cycling culture, fitness lifestyles, sports products, industry business models, and the latest industry trends. 3. WATT'SUPlaunchedfiveepisodesfeaturingcompaniesthatsharesustainable living practices and provide knowledge on renewable energy, zero carbon emissions, smart mobility, energy conservation, and carbon reduction. 4. TECHIT TECHIE released four episodes covering hot international technology topics and invited cutting-edge experts to discuss futuristic technology and practical applications. The topics included AI, 5G communication, space technology, green energy, and Esports. 41