Page 40 - TAITRA Annual Report 2023

Empowering the Digital Capabilities of Taiwan’s SMEs The project provided Taiwan's SMEs with a comprehensive suite of B2B digital marketing services, including marketing consulting, high-quality video production, and more. In 2023, the project delivered consultations to 400 companies across 21 industries, significantly enhanced the digital capabilities of 55 SMEs, and facilitated 165 online match- making meetings, achieving a remarkable social media reach of over 20 million impressions. 103 iStudio Provided 63 professional video shootings and online live streams. 40 Taiwanese company vividly showcased product features on smart live streaming, bridging the gap with buyers. SME Smart Marketing A total of 557 enterprises were provided access to one of three smart digital marketing solutions that featured easy-to-use AI tools, including AI Seller, Automated Google Ads Service, and Smart Livestreaming to promote products.