Page 23 - TAITRA Annual Report 2023

Customized Trade Marketing Service International Marketing Advisory Service Provided by a team of senior members with overseas working experience, the service assisted exporters in foreign market development. Annually, a total of 450 companies were served, with New Southbound Market expansion consulting accounting for 61%. These companies mainly came from the food, electronics, machinery, hardware, auto parts, and medical materials industries. IMD Plus Through TAITRA's overseas offices, IMD Plus offers customized services including developing potential buyers, arranging matchmaking meetings, and accompanying business visits. These efforts have generated 40 successful international market development cases, helping businesses acquire orders or establish channels. Carbon Reduction Packaging Design for Export Products A total of 189 companies attended workshops covering packaging regulations in European, American, and Japanese markets, as well as eco-friendly packaging-related topics. Additionally, 95 companies signed up for the in-depth coaching program. These companies' backgrounds included food processing, consumer goods, manufacturing products, cultural and creative industries, sporting, and medical care industries. 23