Page 20 - TAITRA Annual Report 2021

20 20 Franchise Brands Digital Transformation “Digital Transformation in Chain Restaurant Ecosystem Forum” were organized to share digital transformation trends and successful experiences, and helped industry players to realize the potential business opportunities worldwide. TAITRA expanded buyer pools in New Southbound countries, Japan, Korea, Europe and the U.S. by arranging online exhibition, trade delegations and business matchmaking meetings. 2021 Franchise Industry (including cold chain logistics) Promotion Result Taiwan Suppliers 139 Buyers Number of Meetings Potential Values 12,364 604 US$ 43,410,000 (Statistics above include 1 exhibition, 6 online trade delegations, 2 business matchmaking events, and 2 forums/seminars)