TAITRA's Service Industry Promotion Center was inaugurated in July 2006 to facilitate the globalization of Taiwan's burgeoning service industry.  Initially, the Center focus on companies based in medical and healthcare, cultural & creative and construction industries.

TTaiwan medical services have developed into an internationally competitive industry because of strengths such as high quality, advanced technology, reasonable cost, patient-oriented care, comprehensive service, and professional support. Integration of medical services with tourism resources has resulted in Taiwan’s burgeoning medical tourism industry. The establishment of the brand image of Taiwan medical services and its global promotion are the main strategies. Brand awareness of Taiwan medical services is expected to be enhanced by participating in major exhibitions, arranging press conferences, establishing medical referral platforms, and organizing related promotional events. The goal is to provide medical travelers easy access to Taiwan.

Since transportation is a critical issue for overseas medical treatment, nearby Asian countries and cities located in central and south China with direct flights to Taiwan will be the target markets. Chinese around the world will also be the target at this stage. In the meantime, market research data on individual countries will be collected for exploring further business opportunities.

TAITRA actively assists companies with business strengths to enter the international market. With a focus on the China market, TAITRA has taken advantage of Taiwan’s sharing the same language and heritage to promote products with strong Taiwanese characteristics, such as National Palace Museum merchandise, Hakka and aboriginal merchandise, and creative daily life products. In the future, TAITRA aims to promote Chinese culture and creative industry through cooperative endeavors between China and Taiwan. Also, TAITRA is continuing to assist local enterprises in tapping into the Japanese and Southeast Asian markets for online games and animation. China is also a target market to be explored.

Taiwan high-speed railway (THSR) project, the Taipei 101 Financial Center, and the Taipei Mass Rail Transit System are regarded as great successes which have brought Taiwan to the attention of the international engineering and construction industry. Due to limited domestic market, Taiwan contractors are obliged to find overseas opportunities to use their outstanding technological capabilities and expand their business. TAITRA will be leading trade delegations to visit target markets in Southeast Asian countries, the Middle East, India, and other developing countries in order to explore business opportunities involving major projects such as public construction, high-speed railways, power plants, bridges and commercial housing. There will be trade meetings, press conferences, and seminars during visits to foreign markets.