Founded in 1970, TAITRA is Taiwan's foremost nonprofit trade promoting organization. Sponsored by the government and industry organizations, TAITRA assists enterprises to expand their global reach. Headquartered in Taipei, TAITRA has a team of 1,300 specialists and operates 5 local offices in Taoyuan, Hsinchu, Taichung, Tainan and Kaohsiung as well as 60 branches worldwide. Together with Taipei World Trade Center (TWTC) and Taiwan Trade Center (TTC), TAITRA has formed a global network dedicated to promoting world trade.
To assist Taiwanese businesses in developing international market.
To collaborate closely with Taiwanese government in trade policy implementation.
To provide business consultation service and connect international firms with Taiwanese partners.
To assume the role of “Smart Integrator” - complement government policies, facilitate industry needs and develop new business opportunities around the world.
Taiwan Industry Enhancement Project
Promoting the Service Sector
Market Research and Publication
Digital and E-commerce Marketing
Gaining Trade Insights with Trade Data Analytics
International Trade Institute
Taiwan International Trade Shows
Exhibition and Convention Venues